301 Permanent Redirect
These are the preferred method of taking people from one URL and have them land at a different page. 301 redirects are often a detail missed in the website redesign process, but they are of vital importance when changing the structure of a website that causes URL’s to change. Without redirects a website loses the back-links that it has gained and quickly loses page and domain authority. The domain name also becomes associated with a bunch of dead links causing 404 errors. I have seen a website drop from 10th position for it’s most important keyword down to 12oth very quickly. By the time they noticed and wrote redirects the damage was done. They have still not regained their position after a year and a half although they have started to rise again. A 301 redirect may also be important at times in order to avoid content duplication. They are normally written with lines of code in the .htaccess file at the server’s root, although there are other methods such as writing commands in PHP. Link juice inherently passes through this redirect as long as the end page is relevant to the redirected page.
302 Temporary Redirect
There are not many places that a 302 temporary redirect is appropriate, but they are often used as they are easier to perform than the 301 permanent redirect. This method passes no link juice to the new page.
400 Bad Request
Indicates that the server does not understand the request because the user inputted the syntax of a URL incorrectly.
Means that the user must log in before the webpage can be viewed.
Means that the server understands the request but will not display the webpage.
404 Not Found
A 404 error occurs when there is a URL link, whether internally from your own navigation and hyperlinks or from external sources, is pointing at a page that no longer exists. Google, in their efforts to maintain standards and make the internet a better place, frown on this and penalize a domain that does not resolve its errors by reducing its ranking, which in turn affects the site’s postion in the SERP’s (Search Engine Results Pages).
500 Internal Server Error
This is the error message given when a page could not be displayed through internal errors on the server. Status 302 tells the search engines that the original page will be back soon and they should continue to search for the original address and not re-index the site without it, e.g. if you were working on updating a price page for a couple of days and had a temporary notice in its place.
A link that contains the full URL of the page that is being linked at (ex. <a href=http://web4panama.com/blog/post/newestpost.php>) (as opposed to a Relative Link).
A third party plugin that allows for animations and videos to be added to a website. It is being used less frequently because it is not SEO-friendly.
Google’s advertising product that allows businesses to display.
Alt Attribute, Alt Tag
Text that describes an image to the search engines and users for whom an image does not load properly. Google bots read Alt tags and make images searchable by the attached language terms. To optimize a page for SEO, the alt attribute of the photos should also be relevant to the topic of the page and is a prime placement for your focus keywords.
The visible, clickable text of a hyperlink, usually seen as blue and underlined text.
A link located on a external site that points to pages on your domain.
Microsoft’s flagship search engine that is second most popular on the web.
Black Hat SEO
Manipulative tactics that are used to artificially inflate a website’s PageRank. With search engines’ constant algorithm updates, websites found to use these tactics could face de-indexation within months, or even days, of the breaches.
A website used to share opinions, news updates, and information that routinely hosts new content.
Keywords that are related to a brand. Consumers usually search for these late in the purchase funnel. They are high converting keywords.
A navigation system that starts at a general category and introduces more specific subcategories. It uses the format “General Category > Specific Subcategory > Even More Specific Subcategory.
An application that deciphers HTML code into a user-friendly webpage.
The temporary memory in your browser that saves a copy of a webpage on your computer and allows you to pull up recently visited websites more quickly.
An operation that involves the use of SEO tools to achieve a specific goal. A client may numerous campaigns running at the same time.
Similar to the purpose of a 301 Redirect, this tag is contained in the header and informs search engines of duplicate versions of a page. For example, a URL http://url.com/mainpage?color=red would contain a canonical tag pointing to the main page, http://url.com/mainpage.
Clickthrough Rate (CTR)
The number of clicks that an advertisement receives. It is uses as a method of gauging the success of a particular campaign.
When content is visible to search engines but not to users. Manipulative cloaking tactics are frowned upon and may result in de-indexation from search engines.
Content Management System (CMS)
A computer program that allows a webmaster to create, modify, publish, and manage web content from a single location. There are numerous CMS systems to build websites and this site is built with WordPress, the most used CMS in the world. They separate content and structure so that the code can be upgraded and developed without having to touch the written and graphic material, which is stored on a database.
when a user fulfills the desired goal of a website or advertiser (i.e. making a purchasing, submitting a form, etc).
A device automatically downloaded to a user’s browser that allows websites to remember things that a user had done there in the past.
Cost Per Action (CPA)
A campaign in which the advertiser pays each time the user performs a desired action (usually a monetary action).
Short for Cascading Style Sheet, this is a document that supplies formatting information for webpages. It is often embedded in the header of the page.
Custom 404 Page
Branded page to which a user is directed if a particular URL does not currently exist on the site.
Used for organization of the web, domains are the root-names of websites that display in the address bar of a browser. Each domain has an underlying, unique IP address. An example of a domain name is “www.google.com.”
a rating system developed by SEOmoz that predicts how a website will perform on a search engine. It is based on a logarithmic scale from 1 (lowest) to 100 (highest) and considers factors such as linking root domains, total links, mozRank, and mozTrust, among other things.
Replicated copy, intentional or unintentional, that can hurt your site’s ranking ability. You cannot just copy other people’s creativity, Google will notice and you will ruin the reputation and standing of your domain.
A popular web browser built by Mozilla that supports many open source add-ons.
Short for File Transfer Protocol, FTP allows to users to easily upload files to and view files from a website, usually without the use of a web browser.
the most popular and powerful search engine on the web. Because two-thirds of all searches are directed through Google, it is the primary focus of many SEO companies
a popular web browser created by Google that supports many open source add-ons
Google Panda Update
a Google algorithm update released in January 2012 which focused on reducing ranks of low quality sites and boosting ranks of high quality sites. It impacts an entire site or subdomain rather than individual pages. For more info, go here (link to blog post).
Google Penguin Update
a Google algorithm update released in April 2012 that focused on decreasing the ranks of websites who violated Google’s policies by using Black Hat tactics. Fore more info, go here (link to blog post).
Google’s powerful web crawler. Google writes over 400 algorithm changes ever year
An HTML tag that conveys heading hierarchy to search engines. (H1 = most important, H6 = the least).
stands for Hypertext Markup language and is the foundational code on which the internet is built
a piece of clickable text that allows a user link pages together. Hyperlinks allow users to easily navigate through the internet.
the database of webpages and URLs contained in a search engine. To be “indexed” is to have your webpages listed in a search engine’s database
An internet web browser created by Microsoft. It is consistently holding up the new web standards being created and is the bane of website developers and designers who must make sites that also work on IE because it comes as standard on all Windows computers and those who don’t know better never change it for a better one.
a set of unique number that is assigned to each computer participating in a network. Each server on the web has a unique IP address.
short for Internet Service Provider, they provide people with access to the internet
a scripting language that allows for dynamic content
Key Performance Indicators (KPIs)
used to determine progress towards an end goal or ROI
a tag that is used by users and search engines to determine the general content of a page
the study of effective use of keywords to boost traffic to and the PageRank of a website
Keyword Research Tool
a tool for creating, studying, and tracking the use of keywords and their effectiveness in search engines
a webpage that is visited from an ad or from a specific promotion.
a user action that fulfills the goal of a campaign
content that is used to draw people into linking to a website
a black hat tactic that involves a group of websites that all link to one another. It is used to manipulate search engines by appearing that a website has more true links than it actually does
the authority that a site holds in terms of trust and pagerank
This text lies directly beneath the Title Tag and further explains the page’s content.
included in the code of a webpage, but often not visible to users, these elements help search engines categorize websites
one of the big three search engines on the web, Microsoft’s search engines are second behind Google
a system developed by SEOmoz that assesses the importance of a given website based on the number and quality of inbound links. It is calculated on a logarithmic scale from 1 to 10
a system developed by SEOmoz that assesses the trust of a given website based on the distance between that website and a trusted source on the internet (university websites, .gov websites, etc)
a piece of code contained usually found anchor tag that tells search engines not to pass link juice to the hyperlinked page
a project that is open to the general public for editing or modification
an internet web browser that supports many open source add-ons.
The natural, unpaid results that appear in a search engine
A link located on your domain that points to an external site
A rating system developed by SEOmoz that predicts how a page will rank on a search engine. It is based on a logarithmic scale from 1 (lowest) to 100 (highest).
A system developed by Google that ranks websites and pages. It is no longer updated and so the PR figures you see quoted are out of date.
the paid advertisements that appear from a relevant search
Pay Per Click (PPC)
a campaign in which the advertiser pays for each click that their advertisement receives
Pay Per Lead (PPL)
A campaign in which the advertiser pays for each lead that generated through the advertisements
Adobe’s Portable Document Format; PDFs are a widely used file format for sharing documents
Short for PHP: Hypertext Preprocessor, PHP is a server-side script that is used for creating dynamic webpages.
a model that depicts the stages that a consumer follows before making a purchase
Links obtained from a trusted and high-authority site
A keyword or key phrase than is imputed into a search form
A link that only contains partial URL as the page that is being linked at is located in the same directory (ex. <a href=”…/post/newestpost.php> )(as opposed to a Absolute Link)
how pertinent the search results are to a user’s search query
see Web Crawler
A text file found within the HTML of a site that requests bots to refrain from indexing pages
Return On Investment. It is uses to measure effectiveness of an investment. In SEO terms, it is the amount of profit and exposure that a website obtains compared to number work hours and money put into the SEO process.
A subscription feed to a blog that can be opened using a designated RSS Reader
They are what make the SEO industry go ‘round. Enter a search query and the search engine will display relevant results.
Search Engine Marketing; it is the process of promoting and marketing a website through search engines.
HTML that is used to strengthen the meaning of a webpage. It helps search engines determine the significance of tagged text.
Search Engine Optimization; it is the optimization of a website that will help it rank higher on search engines. It is a part of SEM.
SERP (Search Engine Results Page)
The list of websites that a search engine displays after a user submits a search query.
A designated computer that hosts all documents and pages of a website.
an identifying piece of data that websites will assign a user for a short period of time. Most commonly used on e-commerce sites (think shopping carts).
Site Command Searching
Googling “site:yourwebsite.com,” to see how much of your website’s content is in Google’s index.
An organized layout of a website’s pages, visible to both users and crawlers.
A text file found within HTML that informs bots of the pages that are available to be indexed.
A technological medium for collaborating and interacting with other people.
Sending mass, unsolicited copies of a message.
See “Web Crawler”.
Keywords that are attached that provide descriptive information to users and search engines.
Revealed in SERPs for each site and should incorporate keywords to concisely summarize the page.
Measured as the flow of data through or the amount of users accessing a website.
Short for Uniform Resource Locator, each page on a website has a unique URL.
Measures the ease of use and functionality of a website for a user.
A search engine that concentrates on a specific genre, type of information, or field (YouTube only for videos, Cars.com only for cars).
short for the World Wide Web Consortium, it defines the HTML standards of the internet.
A program used by search engines to browse through the web and add pages to an index. Billions of pages are crawled every day.
A webmaster is responsible for the maintenance of a website.
White Hat SEO
Ethical, proper SEO techniques that promote the creation of quality content, the spread of information, and help search engines provide healthy, relevant results.
An standard technique used to identify the owner of a domain. whois.net
A popular, open source CMS that is commonly used for blogs.
one of the big three searches engines on the internet
One of the big searches engines on the internet, based in Russia. Yandex