Changes to Google Ads: Adworks, Google Network advertising, and YouTube Ads.

Adwords Exact Match

3 Changes to Adwords : Exact Match now includes “Close Variants”

Google have announced the inclusion of two new metrics in their reports for companies using AdWords.
They have also made changes to exact match keywords. It is effectively a dilution of the control we have over our advertising as our ‘exact match’ keywords will now contain more ‘close variants’. This is not going to be popular with advertising agencies or their clients.